PLEASE NOTE: For a few reasons, I can’t shout about this as much as I’d like to.
Problem: “There’s a global pandemic! How can Motorpoint capitalise on last year’s humourous campaign to show off their new ways to buy?”
Solution: ‘Your Way’ - a campaign featuring more daft neighbours and a mollycoddled dog, to show off the new ways to buy.
Results: Filmed during a brief break in lockdown, our 360 campaign pushed the new offerings across TV, radio, social vignettes, display… you name it. And we beat the rest of the car retail industry to get it live first.