“It’s all very well seeing award-winning, results-driving ideas, but can this guy write?”

Funny you should ask, I’m actually alright at it. (Still learning, obviously.) Click on the bold bits for some evidence.

MOFF COPY: A taster of posters, email, direct mail, product naming. You name it, I’ve done it.

BELVITA: A pitch-winning deck with a fully worked-up, multi-touchpoint campaign in a mock official tone.

THRIVE: More pitch-winning work which repositioned Equiniti’s share trading app for market-shy newcomers.

BAKING MAD: An in-depth TOV doc which I created for the recipe site. That involved workshopping the brand with the client, before showing how those values can be successfully brought to life as copy. It’s so they can create their own content. It’s complete with tangible examples, not just a bunch of generic adjectives.

I’ve also worked on site content, UX and information architecture for a number of clients at a digital agency, workshopping TOV and training their staff how to use it.

My work at Google (dunno if you’ve heard of them) has involved policing brand TOV and working across EMEA and JAPAC to ensure global messages are delivered with local insight and sympathy.