Problem: “The client's insisting that their audience is mums, but we know it's much younger on social. Let's prove it during the Olympics."
Solution: The winter Oreolympics: animation with biscuits.
Results: Oreo UK’s most successful social activity before content went global, with over 1m impressions.
As well as writing the scripts, I oversaw the animation and even made all the daft noises.
Creative credits: Luke McClure, animator. Albert Seleznyov, AD.