Problem: “We’ve made a new yogurt in 2 layers, part fruity, part natural. Like lager top, but yogurt. Can you explain it to people?”
Solution: All we know is it’s delicious - a fun, slightly suggestive mix of press and radio that played off the product’s USP.
Results: When Stephen Fry tweets your creative, you know you’ve made it. Even my wife said it was funny, which is a first…
Creative credits: David Finch (AD), Mark Teece (CW)